Messenger can be integrated with most CRMs and help desks. And, Facebook Messenger includes customizable chatbots so fewer reps are needed to manage incoming conversations. Instead of paying for live chat software, Messenger can substitute in its place for free.
MESSENGER FOR FACEBOOK BLOGS SOFTWARE
Messenger can help reduce labor and software costs. Conversational marketing also increases conversion rates and builds brand loyalty through an omnichannel experience. Pros of Facebook Messenger for Customer Service Conversational marketing is made easy.įacebook Messenger is the perfect platform to implement conversational marketing, which is one of the most effective ways to build customer relationships. With this in mind, let's dive into the pros and cons of Messenger in the section below. It's fast, mobile, and has some great features for managing conversations. Pros and Cons of Facebook Messenger for Customer Serviceįacebook Messenger is a real-time messaging app built into the largest social media platform in the world. Then, we'll highlight some best practices your team should consider when using Messenger for customer service. In this guide, let's walk through the pros and cons of using Facebook Messenger in a service setting. It's a built-in live chat feature that connects Facebook to your CRM and help desk. The good news is, Facebook Messenger is an excellent tool for supporting customers. So it’s important to have a customer service presence to support people who are interested in your brand. You don’t have to worry about them dropping off since you’re handling it all on one platform.īut if you have a longer sales cycle, such as SaaS businesses, Messenger can serve as a platform to create personalized touchpoints.With an estimated 2.9 billion users worldwide, chances are it's very likely. Processing their transaction right in Messenger means you can “lock them in” and close the deal faster.
In the first scenario, they could drop off if you direct them to an external site. Your rep guides them through the buying process, and the purchase is made in Messenger. They click onto your profile and decide to send you a message. A customer takes interest in your product or service from your Facebook Ads. Your rep directs them to your website, where they’ll have to fill in a form or add the item to their cart to purchase.Ģ. If you use Messenger as an additional platform for transactions, this increases customer experience as well as conversions.ġ. You’re also unable to send messages to another Facebook business page.Īs mentioned above, 74% of respondents said that they message businesses to make a purchase.
With the Message button showing on your main page, your customers will now be able to send you private messages over Messenger.ĭo take note that you can only send a message back to a customer if they’ve messaged you first. Check the box to allow people to communicate with you through Messenger. Once you’ve got your page up and running, remember to configure your settings to allow your customers to be able to send you private messages.
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You can also upload a profile photo to make you recognizable to your customers, and you’re good to go!įor a more detailed guide on how to go about setting up your own page, you can check out this page. To get started, simply create a page and key in information such as your page name, category, and a short description. Before you even start chatting with your customers, you have to make sure that you’ve already got a Business Page set up.
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